Tuesday, October 13, 2009

Interview with Sew Darn Simple

Something that I'd like to be better at (in the crafting world) is sewing. I know how to work the machine and make a nice straight line when I have to, but actually making things - usable things - does not come easy. That is why I'm in love with this next shop. Susan knows how to make things that are fun, functional, and eco-friendly (hello cute baggies). She makes it all seem "Sew Darn Simple". Say hello to Susan!
TELL US ABOUT YOURSELF: My name is Susan Sanford and I live with my husband Jamie and our cat Mimi. I have been sewing since I was a little girl - I grew up in farm country in Southern Ohio and all the women in my family sewed and crocheted and cooked. So I do all of these things, along with cross-stitch when I can find time. When I'm not sewing, I am a computer programmer - I find that sewing helps me solve some of the problems that I need to "think" about a solution for.
WHAT KIND OF ITEMS DO YOU SELL IN YOUR ETSY SHOP: I make purses, accessories, and home decor. I have all sizes of purses and even backpacks. Accessories include cell phone cases, wallets, zippered cases, glasses cases, etc. I recently started making some of the reusable baggies and those are going pretty well. I have a couple of fabric baskets and pillow covers on Etsy also.

WHAT BROUGHT YOU TO ETSY: I was actually doing a craft show and someone asked me if I sold on Etsy - so I looked into it. I had tried to sell from my own website for a while, but it's hard to sell stuff when no one can find you.

HOW DO YOU PROMOTE YOUR SHOP: I do craft shows and hand out business cards - I link to my Etsy shop from both my .com and from my blog. I love twitter and I use facebook. I have a fan page on facebook but I can't seem to get to that 100 I need to get rid of the number. My husband puts an item on Stumbleupon most days too and that seems to get me views - not sure about sales from it yet.

WHAT IS YOUR FAVORITE ITEM IN YOUR SHOP RIGHT NOW: Purple is my favorite color - but I really love this blue fabric and how this boxy pouch turned out.
I think my second favorite is this new striped purse. I have three more in process from that fabric.

WHAT IS YOUR BIGGEST SHOP GOAL IN THE NEXT SIX MONTHS: I am currently averaging 9-10 items sold each month and I would love to be able to get that to 9-10 each week. I don't have a specific plan to get to that, but I can say that the sales are more frequent since I've passed the 100 sales mark, so hopefully I can find a way to keep that moving.
I'm also planning to revamp some of my product lines - for instance, my cell phone cases are now a little small for some of the newer phones (iphone and blackberry) so I need to figure out what I'm going to do about that.

FAVORITES: I don't think I'm too picky when it comes to food - although I'm not too into ethnic foods. As bad as it may be in many ways, one of my favorite foods is cheese - all kinds - my husband actually got me a "cheese of the month" club once.
I'm a mainstream pop music person - I'm not into country at all (although I listened to some in my younger years.
I love to read but don't think I do enough of it. I like mystery, espionage, romance, historical fiction, some fantasy, time travel. Right now I'm reading the Harry Potter books that I missed (I think just the last 2). I get all sorts of sewing magazines, Country Living, and Better Homes and Gardens. I don't like to read anything that is "true story" - I don't like biographies for the most part (I read some in college).
I love to work the crossword and sudoku puzzles every day in the paper (yes we still get the paper daily)
I love my cat Mimi - she's the second one I've owned, and I love to purchase cat fabrics - although you may not know it from my shop right now. I actually have PILES of cat fabrics!
Susan, thank you for a wonderful interview! Best of luck with your shop!


Andrea Baker said...

Fabulous interview! I love those reusable bags!

Amy's The Painted House and More said...

Nice interview. It is nice to learn more about the person behind the shop name!! (lol)....Amy

Annabelle said...

Great interview with Sew Darn Simple! Susan makes fabulous purses and pouches!